THE RAQS STORY
LAIBA
AMJAD
RAQS is the Pakistan-based Pakistani eastern-wear label founded and led by Laiba Amjad — selected with care, made for real lives, and always meant to become yours.
WHO WE ARE
EASTERN WEAR
WITH INTENTION
RAQS is a Pakistan-based Pakistani eastern-wear label built around a simple idea: the clothes you choose should feel as good in your life as they look in a photograph. We bring a careful eye to fabric, colour, embroidery and fit so every piece feels considered without feeling difficult to wear.
Our current edit moves through embroidered Dhanak, printed Khadar and Marina Dhanak. These are pieces for winter days, family gatherings, celebrations and the ordinary moments that still deserve something beautiful.
We keep the experience personal. Browse the collection from home, read the details, ask us about sizing or fabric, and choose at your own pace. A real RAQS team member is here when you need another opinion.
Every order is handled with the same care as a recommendation between people who know each other. That is how RAQS is growing: through clear guidance, repeat customers and the trust of the community around us.
THE PERSON BEHIND RAQS
LAIBA AMJAD
FOUNDER OF RAQS
Laiba Amjad is the founder and owner of RAQS. Her eye for detail shapes the label from the first collection edit to the last customer conversation. RAQS is Laiba’s considered answer to how Pakistani eastern wear should feel: personal, clear and easy to return to.
Laiba created RAQS to move beyond trend-chasing. She selects embroidered Dhanak, printed Khadar and Marina Dhanak pieces for their colour, cut, fabric and finish — then presents them with the context customers need to choose well from home.
Laiba’s role does not stop at choosing the edit. She keeps the customer experience close, from answering a sizing question and discussing fabric to guiding a custom brief and reviewing the details of an order before it is confirmed.
Her promise is straightforward: listen carefully, describe every piece honestly and make every customer feel looked after. That promise is the foundation of RAQS and the reason the label is built around relationships, recommendations and repeat wear.
ROLE
Founder & owner
FOCUS
Eastern wear
APPROACH
Made personal
HOW PEOPLE FIND RAQS
A CLEARER
WAY TO CHOOSE.
Our search coverage follows the questions customers actually ask: which eastern-wear fabric suits the occasion, whether a piece is ready to wear, how custom orders work and where to get help before ordering. We keep those answers on the page that can genuinely resolve them instead of repeating every phrase everywhere.
View the full keyword map →5,381
SEO TERMS ORGANIZED
764
TERMS RELEVANT TO THIS STORY
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Custom / Made-to-Measure
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Custom / Made-to-Measure (Brand)
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Women - Fabric
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Women - Stitch Type
272unstitched kurti · stitched kurti · ready to wear kurti · custom stitched kurti · custom tailored kurti
THE RAQS EDIT
THREE WAYS
TO WEAR RAQS
A focused wardrobe of ready-to-wear eastern pieces, selected so you can find the right fabric and feeling without sorting through endless noise.
01 / RAQS EDIT
EMBROIDERED DHANAK
Detailed winter suits with texture, warmth and a ready-to-wear finish.
02 / RAQS EDIT
PRINTED KHADAR
Colour-rich digital prints for days that call for comfort with presence.
03 / RAQS EDIT
MARINA DHANAK
A polished winter edit with graceful drape and a more elevated feel.
THE RAQS ATELIER
READY TO WEAR.
MADE PERSONAL.
For a more individual piece, the RAQS custom atelier lets you begin with a reference design and make the details yours. Share your measurements, preferred finish and the occasion you are dressing for; Laiba and the team will confirm the brief with you before production.
For ready-to-wear orders, the process is just as clear. Select your piece, send the full amount through Easypaisa, and share your payment details at checkout. Your order stays pending while our team manually verifies the payment — nothing is treated as confirmed before that review.
It is a quieter way to shop: honest details, direct help and a team that stays close from the first question to the final package.
THE RAQS POINT OF VIEW
CHOOSE
WITH CARE.
WEAR WITH MEANING.
WHAT RAQS STANDS FOR
OUR VALUES
HONEST DETAILS
We show the fabric, finish and fit clearly so you can choose with confidence from home.
CONSIDERED EDITS
Every piece earns its place in a focused wardrobe built around eastern wear you can return to.
PERSONAL CARE
From sizing advice to payment review, a real team stays close to every order and every question.
COMMUNITY TRUST
RAQS grows through honest recommendations, returning customers and relationships built over time.
SHOPPING WITH RAQS
FROM EDIT TO ORDER
01
BROWSE THE EDIT
Explore embroidered Dhanak, printed Khadar and Marina Dhanak with the details you need to choose well.
02
ASK WHAT YOU NEED
Message the RAQS team about sizing, fabric, styling or a special occasion before you place your order.
03
PAY & WE VERIFY
Pay through Easypaisa and submit your transaction details. We manually review the payment before confirming the order.
FIND YOUR
RAQS PIECE.
Start with the edit, ask us anything you need to know, and choose the piece that feels like it was waiting for you.
SHOP RAQS